Marketing, CRM & Social Media
NVG's marketing and CRM system represents the UK's only fully DMS-integrated solution and is essential for the delivery of 'third generation' marketing programmes.
A third generation approach to CRM and online marketing is crucial to securing repeat business and developing rewarding relationships with visitors. Technology makes it possible to maintain and track ongoing personal communications and develop two-way conversations to build a powerful level of rapport, trust and loyalty. The NVG CRM solution provides a fully integrated toolset that works across a range of channels to ensure each relationship is maintained and reinforced across all contact points. The system supports targeted communication via fully editable eNewsletters, automated electronic messaging, personalised website logins and user generated content. Consumer sign-up and segmentation is achieved through custom data-capture form creation, profiling technology and flexible registration services. Destinations can integrate CRM at all points of customer contact, enhancing data capture at the point that each booking, purchase and enquiry is made online or via Tourist Information Centres and fulfilment houses. Our solution means that there is no need to introduce third party 'stand alone' CRM systems, as all the details you will need are stored within the DMS. We also provide a number of other products that can be used to intensify online marketing efforts.
- Integrated setup - As well as reducing costs and saving time, the NVG CRM solution also provides a range of exclusive capabilities.
- Total personalisation - Destinations can encourage users to log in and enjoy a fully interactive and personalised experience. Visitors can set favourites, subscription choices, store web-based plans and itineraries, upload content and view their previous bookings and eShop orders.
- Loyalty and recognition - Visitors can be acknowledged with loyalty points, rewards or exclusive content based on the 'sum' of their interactions.
- Automated contact - Communications can automatically be targeted at visitors based on their purchases and behaviour.
- Consumer 'lifetime' intelligence ? Each customer's history is stored centrally and developed over time to build an in-depth picture useful for targeted marketing.