Destination affiliate websites
A Destination affiliate website allows you to work in partnership with NVG to fund, manage and grow bookability on websites, enhancing performance and overall financial sustainability.
All booking functionality and commission collection on a website is funded through a commission-sharing arrangement with NVG. This allows you to reduce your up-front investment and overall pressure on resources as well as enabling the trade to contribute on a performance basis towards booking and marketing activities. It provides a booking model that is affordable, financially sustainable and in line with the new government's vision to reduce public sector subsidy.
As a stakeholder in affiliate-funded activities NVG also works actively to improve bookability on websites, growing overall revenue through the system.
- No direct costs for bookability - All setup and ongoing costs for bookability on the website are free of charge.
- Receive commissions from bookings - NVG manage all payment processing and invoicing on behalf of the destination and automatically distributes an income share to the website owner.
- Straightforward setup - NVG will advise and assist with the installation of bookability including training for the trade.
- Destination remains in control - Bookability can be combined with participation fees.
- Encourage the trade to sign up to micro-financing of activities - Grow revenue and sustainability through sharing costs with NVG.
Further DetailsManaging signup to website
Destination has complete control of publishing to the website using publishing options. This allows you to offer a range of advertising levels to providers (eg Gold, Silver, Bronze) with and without bookability. The only difference is that for a destination affiliate website, a provider has to be signed up with NVG for Guestlink + Affiliates to be able to take bookings. There are two implementation models; in the booking model, bookability is heavily promoted on a website with bookable properties showing above other properties and bookable properties often pay a lower participation fee. In the optional booking model, any property can be bookable provided they are signed up to Guestlink + Affiliates.
Conversion to affiliates
NVG will manage the conversion of a website to affiliates in partnership with the destination at no charge. This normally involves an email and telephone campaign to notify providers of the change and advise them of the options. A range of tools are available in DC.Net for monitoring and predicting income from an affiliate destination website.
The normal commission rate is 10% of booking value (excluding any extras such as dinner) but other commission rates can be supported. Commission is calculated on all bookings except those that are marked as cancelled, no show or declined. Commission is calculated in the month following checkout and payment is collected by direct debit or invoice through NVG's Guestlink Financial System. Once payment has been received, your share is automatically paid to your bank account.
For further information please call us on:
0844 854 3432
Accommodation listing on www.golakes.co.uk
TestimonialWe are excited about the fact that for the first time we will be charging commission on bookings made through the site. Up to now, bookable businesses were only those that bought into our Silver and Gold advertising packages, which has limited the number of accommodation providers that visitors could actually book with online. Now, by dramatically reducing advertising costs and changing the model for advertising packages, the early indications are that many more businesses will share in the success of golakes.co.uk in the futureJill Killen. Webmaster, Cumbria Tourism