SEO

We provide a range of services that kick in from day one to ensure your website is findable and relevant to targeted search engine users.
Good search engine visibility is reliant on having a combined understanding of technology and marketing along with ongoing resource to maintain visibility and adapt to changing competition and search engine developments. NVG's online services and search engine optimisation (SEO) specialists can support clients with this challenging brief. We work alongside destinations to determine appropriate optimisation strategies that we then help to fulfill through the delivery of technical services, ongoing reporting and technical optimisation. We work in complete partnership so that destinations can own and direct SEO performance in a way that complements their own expertise and resource. Delivery of these services is achieved through consultation. A free site review will recommend our SEO approach and services following an exploratory session with the client. Services available include a full SEO package, URL masking of DMS pages, pay-per-click campaigns and page optimisation. Our technology is also designed and maintained to improve SEO at a technical level.

Key Benefits

  • Visibility - NVG work to increase your website visibility to search engines.  This in turn will increase traffic to the site and push up the sites authoritative standing.
  • Target markets - Keep websites up to date with the most frequently used keywords and phrases relevant for your products and destination.
  • Monitor and track effectiveness - Google analytics and regular reports show impact of SEO activity.
  • Use DMS data - Increase effectiveness of DMS pages SEO strategy with URL masking.
  • Use our expertise - The SEO field is continually changing so take advantage of our expertise to improve the performance of your website.

Further Details

A range of services is available to enhance visibility of a website, a free SEO site review will identify the optimal services dependent on your budget and resources. SEO Package This provides an ongoing SEO service which proactively reviews the performance of your website, recommends keyword enhancements and other changes. We work with you to review individual optimisation of specified pages including meta tags, names, alt tags and content. We will implement agreed changes to content and meta tags if required. Progress is reported in detailed six monthly reports. The package also includes regular submission of XML sitemaps to major search engines, HTML validation and set up and reporting using Google Analytics. URL Masking URL masking or rewriting improves the visibility of DMS pages to search engines by including search engine friendly terms in the url. These include town and property types as appropriate to improve location searches, eg Scarborough Hotels. Pay per click Pay per click advertising generates traffic immediately and is a responsive and fast method for creating buzz for sites. Pay per click advertising is extremely flexible - keywords can be adjusted, added or deleted according to current market conditions. Page Optimisation Optimisation of specific pages improves search engine visibility by optimal use of keywords in text and other page elements. Keyword research identifies words that should be used on each page and how they can be used. Once agreed NVG will the implement the changes to the specific pages. For content managed pages optimised text should not be amended for at least 3 months, although other changes to the page may be made.

Interested?

For further information please call us on:

0844 854 3432
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