Rich product data invaluable to destinations
Located in the East of England, and one of the Home Counties, Essex is a diverse and exciting region with an array of cultural, historic and rural areas. The Essex town of Colchester is Britain's oldest recorded town and currently attracts more than 4.5 million visitors each year. NVG and Essex County Council began working together in 2008. From the offset Essex have placed much importance on collating and maintaining quality data to ensure the smooth running of their destination. NVG's integrated Product Data & Trade Relations solution allows the intelligent management of this information which is the life blood of websites, kiosks, mobile apps, brochures, campaigns and marketing activity across Essex and beyond. And now NVG are able to take away some of the cost and resource pressure of maintaining rich data, by offering destinations like Essex a managed Data Stewardship service.