An essential destination toolkit for Cumbria
Tourism in Cumbria and the Lake District dates back to 1698 when many visitors travelled to the Lake District for the education and the pleasure of the journey. The area started to become very popular with travellers towards the end of the 18th century, and in 1778 Father Thomas West wrote A Guide to the Lakes, which started the era of true tourism. Cumbria Tourism and NVG first started working together in April 2003 and today Cumbria Tourism utilise a vast number NVG's solutions to manage their destination and it's wealth of tourism product. This includes the processing of over 3,000 bookings a month through NVG's destination management system (DMS). NVG's system is an essential toolkit for destinations like Cumbria that are getting smart to increasing visitor demand. Much more than a booking engine or website, the DMS digitises the whole business of tourism, enabling destinations to leverage all kinds of online opportunities with total efficiency and impact. Destinations and businesses all access the DMS via a single interface, destination-centre.net, which provides a one-stop-shop for all modules, including extensive statistics and reporting tools so they can all monitor how well the system is working for them.

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Testimonial

At Cumbria Tourism we use most of the NVG modules available to support our destination activity. All modules are accessible online via DC.net which gives staff great flexibility and information at their finger tips, this is especially important when they are out with local businesses, helping to provide a professional, efficient service. Statistics are an invaluable element of the modules NVG supplies. We use the campaign stats on our main visitor site, Golakes to monitor online marketing campaign performance. These stats are used in our decision making process when planning future marketing activity.Jill Killen, Webmaster at Cumbria Tourism